1. Multitasking is the Norm
Users often switch between tasks while using digital products. Whether it’s toggling between apps or responding to notifications, multitasking is unavoidable.
Design Tip: Implement auto-save features and allow users to pick up where they left off effortlessly.
2. Users Scan, Don’t Read
Most users skim through content rather than reading every word.
Design Tip: Use clear headings, bullet points, and concise copy to make information digestible.
3. Short Attention Spans Rule
With so many digital distractions, attention spans are shrinking.
Design Tip: Keep interactions quick and engaging. For example, ensure loading times are minimal and key actions are upfront.