After reviewing the client’s vision and references, I translated their ideas into modern, conversion-focused UI components. The client gave me full creative control, which allowed me to take initiative in establishing a cohesive visual direction. I created a lightweight brand identity guide — including updated color palettes, typography, and a few core UI elements — to build a strong foundation for the redesign. I also designed several reusable UI components — such as product cards, section layouts, buttons, and headers — that could be applied across different pages. This not only helped speed up the design process but also ensured a consistent visual language throughout the site. We reviewed the guide together early on to ensure alignment and to make sure the visuals reflected the brand’s personality and values.